SaaS Company Culture
Company culture, more than a pool table in the breakroom

Company culture is at the forefront of almost every CEO’s, Recruiter’s and Manager’s mind. Gone are the days where the prospect of an annual pay review will retain top talent, or a beer fridge and pool table in the breakroom constitute a great company culture. How many companies have you worked at where employees didn’t

Continue Reading

SaaS Marketing Phases
Is Your SaaS Marketing Team Fit For Purpose?

One of the main growth areas in UK tech in recent years has been in B2B Software SaaS startups. SaaS businesses are subscription based, and rely on internet access as a delivery mechanism with many replacing legacy or back office functions. SaaS is a relatively modern phenomenon, given its dependence on fast broadband, something many

Continue Reading

Customisation in SaaS Start-up
Customisation And Your SaaS Startup

The road to SaaS success is littered with obstacles and challenges. Finding product market fit, assembling the right team, building relationships with key partners, generating leads, closing business, preventing churn… the list goes on… and on. When starting up the onus is likely to be on generating revenue to support future growth. It can be

Continue Reading

James Bond Inspired Career Advice
Bond, James Bond.. Inspired Career Advice

Put on your best suit, take a seat in the Aston Martin and check out Saastronauts 007 inspired career tips. Written to help you reach the next level in your professional journey. Aside from the 370 kills, adulterous behaviour and love for drinking on the job it turns out Bond can teach us a thing

Continue Reading

3 SaaS Essentials
3 SaaS Essentials

A significant number of elements combine to create a great SaaS solution. There isn’t a definitive feature set that guarantees success, there are however some fundamentals that appeal to both B2B and B2C buyers, regardless of cost and target market. Before drilling down into specifics, advanced features and key differentiators it is important your solution

Continue Reading