Danish Entitlement

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Sometimes you just need to get something off your chest. Anonymously.

Free breakfast.

A perk offered by many SaaS start-ups, but one that is getting out of control where I work.

We started simple, bought some cereals and some bread. People then requested things which we added to the order. No problem.

A couple of years on we have created a monster.

If the fresh Danish pastries don’t arrive first thing a wave of un-productivity sweeps the office. Slack is bombarded.


“I am starving, got a call in 30 minutes!”

“How can we work without breakfast!”

“Getting hangry now!”



Start-up entitlement is real.

We have to walk past the pastry store to get into the office. I think people have forgotten they can buy or make breakfast outside of the office.

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