About The Role

Beyond the company bit below, there are three reasons why this is such a great role here at Refract for an ambitious sales achiever.

Firstly – our audience are sales leaders. We spend our days reading their tweets and blogs listening to podcasts and webinars on best practices and then introducing the benefits of Refract to them. They are therefore pretty unforgiving of shitty, lazy outreach and crappy demos but they love our highly researched, personalised approaches, value adding discovery and kick ass demos. They understand we too are sales professionals – almost every day our prospects praise our approach, often sharing it with their own teams as an example.

Secondly Refract is all about sales coaching, and obviously we drink our own champagne, using the platform to help onboard, coach and develop our skills and success.

Finally, you will have the benefit of working with a sales team that really get SaaS sales, but committed to ongoing development and improvement as a team as well as individuals.

As part of our BDM team, you’ll be comfortable making things happen from your own prospecting calls, emails, and social selling – as all our team are, as well as being supported by an SDR team and marketing generated leads.  You’ll be conducting awesome discovery calls to understand business needs and fit and delivering personalised demos to sales leaders – and you know they’ll be judging!


About You

First and foremost, you will be passionate and proud of your career in sales, with a desire to always be learning and developing, to become one of the worlds 7% of elite sales people. Naturally, you’ll be highly coachable, driven and be somewhere where your opportunity is limited only by talent.

We feel we can be picky – and whilst we know great people are seriously hard to find, if we choose you it’s because we believe in your ability to play a great role in our future – not just ‘do a decent job’.

Hopefully you feel you have the ingredients and drive to be hugely successful, your goals are probably bigger than your peers, and with the right coaching, support and development can achieve whatever you set your mind to.

Additional Information

What more is there to say? Obviously we offer a package of remuneration and commission (+ pension) to attract the best and 25 days holiday. Our interview won’t be the easiest – we’ll use Refract to assess some of your core skills, but we will certainly be able to share some of the excitement around Refract and this opportunity.


Tagged as: Sales

About Refract.ai

We are Team Refract and we are definitely a little bit different (good different we think?). Hopefully, so are you.

Based at ‘The Core’ in the Centre of Newcastle (with the option to be remote), we’re building a world-class SaaS business, solving a key challenge for sales leaders – improving sales conversations outcomes and revenue through coaching, with limited time.

Refract.ai analyses sales conversations, profiling coachable moments and shining a light on what top performers do differently, whilst revealing what aligns with successful outcomes for their business.

Our sales conversation intelligence platform uses A.I. to do the heavy lifting for sales coaching, with organizations such as VMWare, Forrester, Stryker, Time Out and a host of published sales gurus, amongst those accelerating performance using Refract.

It’s been a good start but this is just the very beginning. We’ve done this before, building one of the region’s biggest SaaS businesses and learning lessons along the way (lots, we have the scars to prove it!). Our product is frigging awesome and getting better every week and our market opportunity is massive - any inside sales or customer service team globally with over 50% of our clients currently US based.


This is a chance to join the founding team at just past ground zero, to put a story on your CV that changes your life and be part of a team that live and breathe SaaS and Sales, where rewards, opportunities and recognition are limited only by talent and ambition.

If you want to join a VC backed start-up with great ambition and opportunity, and you have the right attributes (which are more important than experience) to thrive in such an environment, we’d LOVE to hear from you.